Ideally, Marketing is accountable, generates bulletproof business outcomes, drives growth and profitability, and empowers the whole organisation. In reality, however, Marketing can be unfathomable, counter-productive, inefficient and cumbersome, offering little or no contribution to corporate growth and unable to create competitive advantage. The Four Faces of Marketing offers a new perspective: Clarity of understanding of Marketing functions, which promises corporate immortality from better delegation of authority due to recognition of defined and divergent skill sets within the profession of Marketing.
The Project, Program and Business change book in the IT Management series is a practical guide for senior managers who are looking to improve their success in delivering projects and realizing clear business benefits. The book is based on the experience of its author David McKean and the feedback from hundreds of delegates and IT Leaders network members, sharing best practice from the industry.
It is targeted for experienced managers who have probably been running projects from some time and are looking for something to take them to the next level. For this reason, the book only gives a cursory overview of the basics of project, program and business change management and instead focuses on higher level issues.
Content
About the author and IT Leaders
An introduction to IT projects, programmes & change
Project success guidelines 1 - Get off to a good start
Choose good projects (be careful what you ask for)
